Web brought us “FREE”.
“Free” gives companies an easy connection with their audiences. But to understand free we have to understand the essence of giving. And to make business out of giving takes an understanding of giving as a strategic tool.
The Strategy of Giving is a brilliantly simple theory that explains why companies need to give more to get more. The theory is packed in an easy-to-read format with informative graphics. SoG takes only an hour to read and two hours to master.